Uptown & Boogie Healthy Project is a nonprofit organization based in Harlem and the Bronx that works to improve food access and community health in under-resourced neighborhoods. They connect local farmers with residents through farmers’ markets, CSA programs, and seasonal farm stands, providing fresh, affordable, and culturally relevant produce. The organization also offers youth education, sustainability initiatives such as composting and textile recycling, nutrition education, and community engagement activities to support long-term health and food security.
Their mission focuses on empowering vulnerable communities, fostering healthier lifestyles, and creating equitable access to nutritious food while supporting local farmers and building sustainable community infrastructure.
Project Overview
For this project, I was responsible for the website and dashboard design, working entirely in Figma, and managing handoffs to developers. I was not responsible for implementing the design in WordPress and Elementor; that work was completed by volunteer students.
I began with basic research, including interviewing the founder of the program and analyzing existing website content. I leveraged these insights to structure the site and dashboard, ensuring clarity and ease of navigation. I also designed and modified content to make it more understandable, direct, and user-friendly.
High-fidelity wireframes were created in Figma, and I iterated on them based on informal feedback to refine layout, content flow, and interactions. After finalizing the design direction, I prepared detailed handoffs for the development team.
The logo was provided at the start of the project. Based on its colors, I developed a color palette, and proposed a typeface, and chose appropriate imagery.
Website Redesign
I designed 8 pages:
Home
Careers
Harlem Greenhouse
Kids Club
About
Board Opportunities
Become a Farmer
Become a Volunteer
with layouts optimized for responsive screens.
Dashboard Design
I designed a dashboard with 8 tabs:
Overview
Share Management
Account Management
Payments
Order Tracking
Recipes & Blog
Announcements
Support
The dashboard was designed entirely in Figma, focusing on clarity, usability, and responsiveness.
The dashboard is intended to be built with React and accessed via a web app, allowing users to manage their accounts, track orders, view content, and interact with the platform seamlessly.
