PARAGENIUS FOUNDATION
UX/UI & Web Development
PARAGENIUS FOUNDATION
UX/UI & Web Development
PARAGENIUS FOUNDATION
UX/UI & Web Development
ParaGenius Foundation is a Maui-based 501(c)(3) nonprofit focused on promoting wellness and food security through support of organic farming, sustainable food production, and community initiatives in Maui, Hawaii.
ParaGenius Foundation is a Maui-based 501(c)(3) nonprofit focused on promoting wellness and food security through support of organic farming, sustainable food production, and community initiatives in Maui, Hawaii.
Project Overview:
For the ParaGenius Foundation project, the goal was to design a website that clearly communicates the foundation’s mission, supports donor engagement, and improves accessibility to key resources and programs. I led the UX and UI design process, starting with research in local farmers' groups in Maui on Facebook, moving into iterative wireframes, and culminating in a responsive, user-centered website that aligns with the organization’s values and community focus. The work included designing and structuring content for clarity, optimizing calls-to-action for donations and volunteer sign-ups, and designing an intuitive website across devices.
Project Overview:
For the ParaGenius Foundation project, the goal was to design a website that clearly communicates the foundation’s mission, supports donor engagement, and improves accessibility to key resources and programs. I led the UX and UI design process, starting with research in local farmers' groups in Maui on Facebook, moving into iterative wireframes, and culminating in a responsive, user-centered website that aligns with the organization’s values and community focus. The work included designing and structuring content for clarity, optimizing calls-to-action for donations and volunteer sign-ups, and designing an intuitive website across devices.
Project Research:
I interviewed the Program Director, conducted online research on farming in Maui, and engaged with local communities through Maui farmers’ Facebook groups. I asked about their pain points and the challenges they face while cultivating on the island.
Project Research:
I interviewed the Program Director, conducted online research on farming in Maui, and engaged with local communities through Maui farmers’ Facebook groups. I asked about their pain points and the challenges they face while cultivating on the island.
Project Features:
Clear Mission & Impact Messaging: Homepage and content sections that clearly explain who the foundation serves, its purpose, and why its work matters. Donation & Support Flow: Call-to-action buttons, fundraising pages, and integrated giving options, including donor-advised fund information. Program & Service Pages: Dedicated sections highlighting volunteer opportunities, food distribution efforts, farm partnerships, and educational initiatives. Responsive Navigation & Accessibility: Simplified menus and optimized for desktop, tablet, and mobile experiences. Volunteer Engagement: Clear pathways for community members to explore opportunities and get involved with the foundation’s work. Visual Identity Integration: Purposeful use of color, imagery, and typography to reflect the foundation’s focus on wellness and sustainability. Technical Implementation: The website was built using WordPress with Elementor Pro, delivering 12 fully responsive pages designed for easy content management and long-term scalability.
Project Features:
Clear Mission & Impact Messaging: Homepage and content sections that clearly explain who the foundation serves, its purpose, and why its work matters. Donation & Support Flow: Call-to-action buttons, fundraising pages, and integrated giving options, including donor-advised fund information. Program & Service Pages: Dedicated sections highlighting volunteer opportunities, food distribution efforts, farm partnerships, and educational initiatives. Responsive Navigation & Accessibility: Simplified menus and optimized for desktop, tablet, and mobile experiences. Volunteer Engagement: Clear pathways for community members to explore opportunities and get involved with the foundation’s work. Visual Identity Integration: Purposeful use of color, imagery, and typography to reflect the foundation’s focus on wellness and sustainability. Technical Implementation: The website was built using WordPress with Elementor Pro, delivering 12 fully responsive pages designed for easy content management and long-term scalability.
Project Content:
A key challenge of this project was developing a website architecture that clearly educates visitors about the farming crisis in Maui, Hawaii. Because many people are unaware of the island’s agricultural challenges, it was essential to present clear statistics alongside information about Maui’s unique weather patterns and land geography. Highlighting issues such as poverty, limited access to fresh produce for children, and the dominance of big-box food systems helped contextualize the problem, build trust with donors, and communicate why Maui needs support - strengthening donor relationships and encouraging new contributions.
Project Content:
A key challenge of this project was developing a website architecture that clearly educates visitors about the farming crisis in Maui, Hawaii. Because many people are unaware of the island’s agricultural challenges, it was essential to present clear statistics alongside information about Maui’s unique weather patterns and land geography. Highlighting issues such as poverty, limited access to fresh produce for children, and the dominance of big-box food systems helped contextualize the problem, build trust with donors, and communicate why Maui needs support - strengthening donor relationships and encouraging new contributions.
Project Responsiveness:
Ensuring a seamless experience across devices was a priority. The website was designed with mobile-first thinking and tested across various screen widths, including desktop, tablet, and phone. Grids were configured to adapt content fluidly, and interaction elements were optimized for touch on smaller screens. This responsive approach ensures that users - whether browsing on a phone at a farmers market or on a laptop at home - can easily find programs, donate, or sign up to volunteer.
Project Responsiveness:
Ensuring a seamless experience across devices was a priority. The website was designed with mobile-first thinking and tested across various screen widths, including desktop, tablet, and phone. Grids were configured to adapt content fluidly, and interaction elements were optimized for touch on smaller screens. This responsive approach ensures that users - whether browsing on a phone at a farmers market or on a laptop at home - can easily find programs, donate, or sign up to volunteer.
get in touch
Open to full-time roles as well as contract-based opportunities.
Contact Me
get in touch
Open to full-time roles as well as contract-based opportunities.
Contact Me
get in touch
Open to full-time roles as well as contract-based opportunities.