CAT CONNECTIONS NYC
UX / UI & Web (+CMS) Development
CAT CONNECTIONS NYC
UX / UI & Web (+CMS) Development
CAT CONNECTIONS NYC
UX / UI & Web (+CMS) Development
Cat Connections NYC is a New York City–based cat rescue nonprofit dedicated to rescuing, fostering, and rehoming cats in need. I led the web design and development of their website, building it on Webflow CMS Plan to ensure full flexibility and responsiveness.
Cat Connections NYC is a New York City–based cat rescue nonprofit dedicated to rescuing, fostering, and rehoming cats in need. I led the web design and development of their website, building it on Webflow CMS Plan to ensure full flexibility and responsiveness.
Project Overview:
Several CMS collections were created, including teams, job positions, categories, cats, and blog posts, allowing for dynamic content management. I also designed a cat profile template, customized to highlight the most important information about each cat, making it easy for potential adopters to browse and make informed decisions. I enhanced their color palette and developed a unique UI design that reflects their brand identity. The website is fully responsive across all devices and optimized for both SEO and AEO on the frontend and backend.
Project Overview:
Several CMS collections were created, including teams, job positions, categories, cats, and blog posts, allowing for dynamic content management. I also designed a cat profile template, customized to highlight the most important information about each cat, making it easy for potential adopters to browse and make informed decisions. I enhanced their color palette and developed a unique UI design that reflects their brand identity. The website is fully responsive across all devices and optimized for both SEO and AEO on the frontend and backend.
Project Research:
Before designing, I conducted research to understand the needs of adopters, volunteers, monthly donors, and operational staff. This included: Reviewing similar cat rescue websites to identify best practices, analyzing content priorities for adoption profiles, volunteer opportunities, and donor engagement, optimizing the site copy to attract monthly donor partnerships, fosters, and volunteers, while aligning with operational workflows for adoption drivers and staff.
Project Research:
Before designing, I conducted research to understand the needs of adopters, volunteers, monthly donors, and operational staff. This included: Reviewing similar cat rescue websites to identify best practices, analyzing content priorities for adoption profiles, volunteer opportunities, and donor engagement, optimizing the site copy to attract monthly donor partnerships, fosters, and volunteers, while aligning with operational workflows for adoption drivers and staff.
Project Features:
CMS-powered dynamic content: Teams, job positions, categories, cats, and blog posts collections. Custom cat profile template: Designed to display key information about adoptable cats in a clear, user-friendly layout. Responsive design: Fully optimized for desktop, tablet, and mobile devices. SEO & AEO-friendly structure: Site architecture and copy optimized for search engines and accessibility. User-focused navigation: Intuitive mega menu and layouts to help donors, fosters, and volunteers find relevant information quickly.
Project Features:
CMS-powered dynamic content: Teams, job positions, categories, cats, and blog posts collections. Custom cat profile template: Designed to display key information about adoptable cats in a clear, user-friendly layout. Responsive design: Fully optimized for desktop, tablet, and mobile devices. SEO & AEO-friendly structure: Site architecture and copy optimized for search engines and accessibility. User-focused navigation: Intuitive mega menu and layouts to help donors, fosters, and volunteers find relevant information quickly.
Project Content:
The website content was carefully crafted to target the rescue’s most important areas and priorities. It clearly explains adoption fees, the cat overpopulation crisis, and the mission behind Cat Connections NYC, helping visitors understand why the organization does what it does. Content was written to engage a wide audience - whether volunteers, donors, fosters, future adopters, sponsors, or business partners - ensuring the message is compelling, informative, and motivates action. The language and tone were chosen to reflect the rescue’s values while making complex topics like overpopulation and adoption processes approachable and easy to understand.
Project Content:
The website content was carefully crafted to target the rescue’s most important areas and priorities. It clearly explains adoption fees, the cat overpopulation crisis, and the mission behind Cat Connections NYC, helping visitors understand why the organization does what it does. Content was written to engage a wide audience - whether volunteers, donors, fosters, future adopters, sponsors, or business partners - ensuring the message is compelling, informative, and motivates action. The language and tone were chosen to reflect the rescue’s values while making complex topics like overpopulation and adoption processes approachable and easy to understand.
Donations & Engagement:
A key goal of the project was to strategically drive donations and engagement: Website copy and layout were crafted to support monthly donor programs, calls-to-action and donation links were integrated seamlessly into pages for easy conversion, the design ensures clarity for volunteers and foster parents, while presenting adoption opportunities in an engaging and informative way, SEO and AEO considerations were applied throughout to maximize visibility in search results and attract the right audience.
Donations & Engagement:
A key goal of the project was to strategically drive donations and engagement: Website copy and layout were crafted to support monthly donor programs, calls-to-action and donation links were integrated seamlessly into pages for easy conversion, the design ensures clarity for volunteers and foster parents, while presenting adoption opportunities in an engaging and informative way, SEO and AEO considerations were applied throughout to maximize visibility in search results and attract the right audience.
get in touch
Open to full-time roles as well as contract-based opportunities.
Contact Me
get in touch
Open to full-time roles as well as contract-based opportunities.
Contact Me
get in touch
Open to full-time roles as well as contract-based opportunities.